thru Adaptive Marketing Practices
Drew Locher is currently Managing Director for Change Management Associates. CMA provides various Business Improvement Consulting and Organizational Development services to industrial and service organizations. CMA will assist organizations to successfully implement Systems and Quality Management principles within their operations to improve business performance. A few nuggets from the e-book: “You could call Value Stream Read More …
I have been approached several times for others to guest blog post on the Business901 blog. When approached by Xerox recently it was very difficult for me to refuse. Not because it was Xerox, but because of how Xerox is using Lean Sigma in the market place. They are one of the few companies that Read More …
Mike Osterling of Osterling Consulting was my guest on the Business901 Podcast. We had the opportunity to discuss White Collar Kaizen and the differences between executing Kaizen events in production versus office environments. Mike specializes in Lean Operations implementation and training. As Lean Manufacturing Manager for Square D Company, he led their transition from traditional Read More …
In a recent post, Using the Six Sigma Tollgate in your Marketing Funnel I went through the concept of using a tollgate in your marketing funnel. Below is a list of questions that might help general a few ideas that you may want to consider. The list was derived from the book Implementation: How to Read More …
Jim Lewis was the guest on the Business901 Podcast and this e-book is a transcription of our recent podcast. Even if you listened to the podcast, I believe you will enjoy the written version. Our discussion centered on how to begin with Lean and the development of a Value Stream Mapping process. Jim is an Read More …
Recently, I went through the process of using DMAIC as a way of defining your marketing funnel. We looked at Define, Measure, Analyze, Improve and Control and utilized these basic principles to walk a customer through the marketing funnel. In other posts, I discussed the ability to create a shorter cycle time by decreasing the Read More …