Elevating and Repairing Marketing Constraints

A continuation of my blog posts on Using the Theory of Constraints with your Marketing HourGlass. We are concentrating on optimizing the Throughput of the Marketing Hourglass utilizing the Five Steps of Continuous Improvement: Steps 4 and 5. Step 4. Elevate the system’s constraint. You may have found significant improvement in the preceding steps and Read More …

Exploiting and Subordinating your Marketing Constraint

A continuation of my blog posts on Using the Theory of Constraints with your Marketing HourGlass. We are concentrating on optimizing the Throughput of the Marketing Hourglass utilizing the Five Steps of Continuous Improvement, Steps 2 and 3. Step 2. Exploit the system’s constraint This simply means; Getting the most out of the weakest link Read More …

Identify your Marketing Constraint

As I mention in a previous post: Every System, typically has relatively few constraints. However, to operate at maximum efficiency, the limiting constraint must be identified. Five Steps of Continuous Improvement help identify and improve the constraint. How do I correlate the Marketing Hourglass with the Theory of Constraints? TOC uses the weakest link, a Read More …

Using Theory of Constraints in Marketing

Do you remember the novel The Goal: A Process of Ongoing Improvement by Eliyahu Goldratt and Jeffrey Cox? One of the unique things about this book was that it created a variety of cottage industries with one of the most obvious using a novel, a story to introduce a problem solving concept. You can think Read More …

Lean Six Sigma Consultants – Are you good at Marketing Yourself

The Marketing your Black Belt Webinar is a bi-monthly webinar(2x per month), that it is designed for both the Lean Six Sigma Consultant and Consulting Organizations that use these principles. There is required homework at the bottom of the page for the Webinar, Item 4! Marketing Your Black Belt Other Related items: Webinar Registration News Read More …

How much Planning is enough – Use Lean and Standardize

When you listen to consultants and so called experts, all they talk about is planning. The reason they exist is for the planning stages. Where are these guys at when it is time to get the work done anyway? Many companies will just take the attitude of let’s just get it done – there is Read More …