Managing Customer Value
Agile project management is a set of principles, methods, and practices focusing on rapidly developing high-quality products. It is a flexible approach emphasizing collaboration between self-managing teams with minimal bureaucracy or coordination. In this way, teams can adjust their plans quickly to accommodate changes in customer preferences or unexpected problems. However, agile project management can Read More …
Agile project management has become the go-to methodology for many organizations seeking to increase project delivery speed while improving collaboration and transparency. But while Agile project management offers many advantages, many companies struggle with its successful implementation due to their commitment to traditional project management methods. To overcome the challenges of Agile project management and Read More …
The world of digital marketing is constantly evolving, and the challenge of attributing purchases to marketing activities is becoming increasingly difficult. Attribution has traditionally been done using attribution models such as last-click, linear, or multi-touch. These models use a set of predetermined rules to assign credit to different marketing activities and platforms. However, as the Read More …
Project management is a complex system that requires careful planning and adaptation to an ever-changing environment. In this post, we will explore the concept of project management as a complex adaptive system and how its components interact to help ensure successful projects. Design: How Do We Create a Project Environment that Can Effectively Absorb Complexity? Read More …
In digital advertising, effective attribution is essential for any successful marketing strategy. From tracking online to offline conversions and dealing with ever-changing privacy regulations, attributing purchases accurately in the digital age presents businesses with unique challenges. In this article, we’ll explore the complexities of modern attribution marketing, examining the pitfalls of current models, the impact Read More …
This is an AI Assisted Article. Artificial Intelligence (AI) is revolutionizing how we think about work in today’s digital world. As AI technology advances, it raises pertinent questions about the implications for human knowledge workers, professional services, and the changing nature of the workforce. In this article, we will explore the impact of AI on Read More …