Managing Customer Value
When it comes to business success, it’s essential to ensure that your customers get the value they need. Managing Customer Value is an essential process used to assess and improve the value of products and services so that customers remain satisfied and loyal to your brand. Creating customer value is an essential part of running Read More …
In today’s digital-driven world, automated marketing is a powerful tool for reaching and engaging customers. An automated marketing campaign can deliver highly personalized and tailored content to users across multiple digital channels to drive conversions, build brand awareness, and increase customer engagement. Hyper-automation is the next step in this evolution. It goes beyond basic automation Read More …
Customer value programs are an important tool for driving customer loyalty and retention. When properly implemented, these programs can help boost customer engagement and play a critical role in the success of a business. Companies need to assess the impact of their customer value program to ensure that it is providing the desired results. This Read More …
An open-ended marketing campaign entails defining the endpoint of the marketing campaign as a direction rather than a customer transaction and a customer solution to a particular problem. The expectation is that an open-ended campaign will encourage sales and marketing teams to challenge and negotiate new opportunities. Marketing activity involves planning and executing marketing tactics Read More …
As marketers struggle to stay ahead of the competition and keep up with technological advancements, Artificial Intelligence (AI) is becoming an integral part of marketing activities and strategies. AI is key to crafting innovative marketing activities that stay fresh and are tailored to meet the needs of a given audience. AI is revolutionizing the way Read More …
Every business has its own unique set of challenges. Finding the right solution isn’t always easy, especially if you don’t know where to start. When launching your first product, finding the perfect product positioning can be particularly challenging. A good product positioning should be able to attract potential customers and drive early sales. After all, Read More …