Managing Customer Value
What benefits would manufacturers see from the proposed import tariffs? The numbers tell a compelling story. US manufacturers created 510,000 new jobs between 2016 and 2019 – the first time this century we’ve seen half a million manufacturing jobs in just three years. This manufacturing comeback has solid reasons behind it. The new tariff plan Read More …
Traditional Marketing vs. Modern Marketing Marketing strategies have evolved over the decades from traditional approaches to modern, data-driven techniques. Traditional marketing, characterized by methods such as print ads, billboards, and phone calls, relied heavily on a one-way communication model. Businesses broadcast their messages and hope for audience engagement. For many, this was the only way Read More …
Distinctive assets are unique elements brands use to establish their identity and differentiate themselves from competitors. They encompass a range of visual and auditory identifiers that consumers can instantly recognize and associate with a brand. Common examples include logos, colors, jingles, and even mascots. For instance, when you think of Apple, the sleek, minimalist Apple Read More …
Lack of Marketing Strategy: Without a clear plan and direction, businesses struggle to establish and maintain their presence in the market, leaving them vulnerable to competitors with a well-defined strategy in place. A robust marketing strategy is imperative for businesses thriving in today’s competitive landscape. It provides a roadmap for understanding the target audience deeply, Read More …
Systems thinking, a holistic approach to analysis that focuses on how a system’s constituent parts interrelate and how systems work over time and within the context of larger systems, is a cornerstone in modern marketing. In the intricate dance of marketing, every step, from the initial customer awareness to the final purchase decision, is part Read More …
The significance of systems thinking in marketing cannot be overstated. It moves professionals away from a linear, cause-and-effect perspective, allowing them to embrace the multifaceted nature of marketing dynamics. In a world where a change in one area can send ripples through the entire ecosystem, from consumer behavior to competitive responses, systems thinking equips marketers Read More …