Managing Customer Value
The marketing field has undergone a significant shift in recent years, moving away from traditional tactics that solely focus on making a sale. Today, businesses realize the value of building strong customer relationships before pitching a product or service. This paradigm shift in marketing strategies is centered around Relationship Marketing, emphasizing building trust, providing value, Read More …
The manufacturing world is undergoing a digital transformation, with companies embracing digitization to unlock new opportunities and deliver exceptional customer experiences. This article will explore the various aspects of digitization in the manufacturing industry and understand its impact on customer experiences. From the crucial role of data in driving digital innovation to the transformative potential Read More …
Interdependence is a concept that challenges the traditional notion of individualism. It is the idea that we are all interconnected and rely on each other for support, connection, and a sense of purpose. Our relationships with others shape who we are and how we see ourselves, and this interconnectedness is essential to creating a sense Read More …
Traditional sales and marketing tactics are losing effectiveness as the digital environment becomes increasingly saturated and sophisticated. Gone are the days when a simple advertisement or a cold call could capture the attention of potential customers. Consumers have more control over their content and how they engage with brands. They are bombarded with information from Read More …
The Business901 Fractional Marketing Services allow customers to focus on their core operations while the business development and marketing experts at Business901 handle customer-facing campaigns. The plans are tailored to each business, considering each company’s existing capabilities, budget, and industry. Business901 offers a unique combination of traditional and progressive methods to maximize customer growth. Social Read More …
Finding and hiring the right Fractional Marketing Officer (FMO) for your manufacturing company is not a walk in the park. Considering the vast pool of marketing consultants and specialists available today, it’s akin to searching for a needle in a haystack. This task, though challenging, is critical in bridging the gap between your company and Read More …