Managing Customer Value
Have you ever questioned the assumptions that inspire your marketing? Have you asked yourself whether there is a better way to make your marketing more effective? I believe there is a tremendous amount that marketers can learn from Lean Development process. Dr. Robert Charente of ITABHI Corporation developed the principles of lean development (LD) in Read More …
You want me to start marketing your company today. Here is what I would do: 10. Do it! Yes, it can be that simple. But a word of warning as much as we talk about the Internet and web presence, work is done through off-line interaction. Do not mistake the web as anything more than Read More …
You want me to start marketing your company today. Here is what I would do: 9. Make a significant web presence through social media and communication channels with stakeholders. Create local presence, online and off-line. A significant Web Presence: I think this is an important overall strategy for anyone right now from getting employed to Read More …
You want me to start marketing your company today. Here is what I would do: 8. Create conversation officer position to support material and manage communications. One of my favorite subjects, watch this video: Chief Conversation Officer & Duct Tape Marketing Coach from Joe Dager on Vimeo .
You want me to start marketing your company today. Here is what I would do: 7. Creating a content marketing strategy based on your customers buying process and need. I believe content marketing is what really works these days and without it it is very hard to differentiate yourself. A quick outline of a great Read More …
You want me to start marketing your company today. Here is what I would do: 6. Use existing if applicable; create new media around step 5 to include print, media, internet and sales processes. It is about the connection. One of the best pieces of information I have seen on this subject is a post Read More …