Managing Customer Value
During the past several years, I have seen more marketing efforts geared towards increasing prospects at the top of the marketing funnel. This has resulted in increase spending, greater efforts in innovation and jumping on the Social Media bandwagon. Few will attribute greater profits or increased revenue to these efforts. My contention is that the Read More …
Tim is right on target, a must watch video, especially for marketers. Keyword: Participatory Tim Brown says the design profession is preoccupied with creating nifty, fashionable objects — even as pressing questions like clean water access show it has a bigger role to play. He calls for a shift to local, collaborative, participatory “design thinking.” Read More …
In Nick’s blog he goes into much great detail on these templates. But the free templates available on Google and the rest of the Internet is just amazing. Even previewing books are getting to a point that I question if just following the author’s blogs and webinars are more value than buying the book? To Read More …
Is this not old news? Or is just because we have a statistic now. However, if you have good targeted content, I don’t think you have to purchase. However, I think the number is low, don’t you? One in Five Marketers Bought Ads in Return for News Coverage Nearly 19% of senior marketers Read More …
David Meerman Scott had a good post today…But my question to you is if you are reading this, you are participating in social media, find out why! Have you noticed there are a bunch of polls and research reports that ask people questions such as “Do you read blogs?” or “Do you use social media?” Read More …