Managing Customer Value
Businesses are constantly seeking innovative ways to break through the clutter and capture the attention of their target audience. Brand activation is a highly effective strategy that has gained recognition recently. By leveraging this powerful tool, companies can reach customers at key category entry points – those critical moments when consumers actively explore and consider Read More …
Introducing a new product to the market is an exciting process that requires extensive planning and research. Developing a comprehensive market research plan is important to ensure your product succeeds. This will help identify trends in customer behavior, recognize untapped opportunities, and determine pricing adjustments and launch strategies, among other elements of effective product introduction. Read More …
Concept mapping is a powerful tool for businesses looking to develop a comprehensive marketing strategy. Concept mapping allows businesses to identify and organize the various elements of their marketing strategy, allowing for creative problem-solving and better results. This article provides an overview of concept mapping and how it can be used to construct a marketing Read More …
Do you want to unlock new business development opportunities and make the most of the market? If so, you need to understand opportunity mapping. An effective opportunity map can help you identify potential opportunities, assess which ones are right for your business, and capitalize on them. But what is opportunity mapping, and how should you Read More …
A Fractional CMO is a cost-effective and flexible way to provide business owners and executives with marketing leadership and strategic guidance. It is a form of outsourcing where companies bring on a part-time Chief Marketing Officer (CMO) to provide the expertise and knowledge of a full-time CMO without the commitment and cost of a full-time Read More …
As businesses strive to maintain a competitive edge in the current market environment, customer success management (CSM) and value-based selling (VBS) have increasingly become vital tools for enhancing customer satisfaction and ensuring business growth. Customer-related CSM activities such as onboarding, support, and retention programs foster strong customer relationships, while VBS focuses on aligning product offerings Read More …