Managing Customer Value
Understanding customer patterns has emerged as a critical component for success. Today, businesses are not just competing on the products and services they offer but also on their ability to comprehend and anticipate their customers’ needs and preferences. This understanding is pivotal in crafting effective sales strategies and enhancing the customer experience. Customer patterns encompass various Read More …
Recognizing and adapting to customer patterns is not just beneficial; it is essential for sales success. As consumer behavior evolves, driven by technological advancements and changing preferences, sales professionals must be equipped with the tools and insights necessary to navigate this complexity. The rise of digital platforms has transformed how consumers interact with brands, making Read More …
Moving Beyond Segmentation for Deeper Understanding and Targeted Value Understanding your customers is more critical than ever. Traditional segmentation methods offer a static snapshot, but customer behaviors are dynamic and ever-evolving. Self-organizing customer clusters provide a powerful new lens to observe, understand, and engage your target audience. By fostering the conditions for these clusters to Read More …
In the ever-evolving business landscape, organizations constantly seek ways to gain a competitive edge and achieve sustainable growth. The concept of Blue Ocean Strategy, introduced by W. Chan Kim and Renée Mauborgne in their groundbreaking book “Blue Ocean Strategy,” has captivated the imagination of business leaders worldwide. The promise of creating uncontested market spaces, where Read More …
In an era where the competition in manufacturing is fiercer than ever, adopting a blue ocean marketing strategy offers fresh air for manufacturers stuck in the red ocean’s relentless battle for market share. This strategic approach, centered around value innovation, paves the way for manufacturers, including steel fabricators and others in transformative manufacturing marketing, to Read More …
I often use Kim and Mauborgne’s (Blue Ocean Strategy) Pioneer-Migrator Map as a beginning step in identifying customers and organizing clusters for engagement and exploration. It is certainly not meant to be a direct comparison but it offers a unique view of the material. I like to look at growth opportunities through real people, and clustering from the known Read More …