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Tag: Marketing Funnel

3 more ways to Improve your Marketing!

Posted onJuly 2, 2011November 10, 2017

This Ted video offers some great ideas about design in a a spectacular (and often quite funny) slide deck of surfer-turned-designer David Carson work and found images. He also exposes some surprising description of several prominent magazines handling of sensitive media. Lean about Design, Discover and Humor and not in any particular order. Related Information: Read More …

CategoriesAdvertising Category, Product Innovation CategoryTagsABM Marketing, Account Based Marketing, Funnel of Opportunity, improve, Lean Marketing, marketing, Marketing Funnel, Sales Funnel

Three ways to Improve your Marketing!

Posted onJuly 1, 2011May 9, 2019

This is a timeless Ted talk from 2003. Design critic Don Norman turns his incisive eye toward beauty, fun, pleasure and emotion, as he looks at design that makes people happy. He names the three emotional cues that a well-designed product must hit to succeed. For marketers and designers alike. Related Information: Is Viral Still Read More …

CategoriesAdvertising Category, Informational products CategoryTagsABM Marketing, Account Based Marketing, Funnel of Opportunity, improve, Lean Marketing, marketing, Marketing Funnel, Sales Funnel

Would you like to sponsor a Ted Talk? This is Good!

Posted onJune 3, 2011November 10, 2017

Morgan Spurlock did just that. If you market yourself or market for a company or if you want to just get a different take on brand marketing, you will enjoy this. Much of the TV, video, film and sport we watch is sponsored by a brand, a product, a corporation. But … why? With humor Read More …

CategoriesAdvertising CategoryTagsABM Marketing, Account Based Marketing, Funnel of Opportunity, Lean Marketing, Marketing Funnel, Sales Funnel, sponsor

What marketers can learn from medical data!

Posted onMarch 19, 2011November 10, 2017

Thomas Goetz wants to redesign medical data, allowing patients to get more insight and take part in their treatment. His ideas on how to make data understandable (ideas stolen from a Captain Crunch Box) and how to create feedback loops are excellent visualizations for marketing to learn from. As marketing increasingly relies on content and Read More …

CategoriesAdvertising Category, Marketing with Lean Category, Value Stream Marketing CategoryTagsABM Marketing, Account Based Marketing, Funnel of Opportunity, Lean Marketing, learn, marketers, Marketing Funnel, medical, Sales Funnel

Integrating Value Networks

Posted onFebruary 18, 2011November 12, 2017

Some great tips to start visualizing the process of collaborative networks. You don’t have to throw the organization chart away, even though it seems that way sometimes. A key reason to look at this video is for better understanding by sales and marketing on what is taking place in organizations that they must sell too. Read More …

CategoriesMirror Marketing Category, Value Stream Marketing CategoryTagsABM Marketing, Account Based Marketing, Funnel of Opportunity, integrating, Lean Marketing, Marketing Funnel, networks, Sales Funnel, value

Future Framework for Understanding your Customers

Posted onDecember 31, 2010November 12, 2017

I think this is an interesting framework that is worth exploring this year. This decision model closely resembles where I think sales and marketing is headed. Our efforts will not be based on the traditional metrics as we know them now but how our stories, our content is being interpreted by our customers. For example, Read More …

CategoriesA3 Category, Mirror Marketing CategoryTagsABM Marketing, Account Based Marketing, customers, framework, Funnel of Opportunity, future, Lean Marketing, Marketing Funnel, Sales Funnel, understanding

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  • Services
  • About
    • Joe Dager CV
    • Policies
  • Funnel of Opportunity
    • Funnel of Opportunity Steps
  • Marketing Categories
    • BRANOPS: Making Your Story Your Strategy
    • Metaverse
    • Strength Based Sales and Marketing
    • Appreciative Inquiry Category
    • Expanding The Use of Freelancers As Part Of Your Strategy
    • Lean Marketing Lab
      • Marketing Kata
      • Marketing Your Value Stream
      • The Simplicity of Lean
      • Lean Service Design
  • What Orgs Hire Us To Do
    • Key Outcomes of A Customer Value Program
  • Action Learning
  • Customer Value
  • eBooks
  • Funnel of Opportunity
    • Step 1: Identify Target, Key Customers
    • Step 2: Customer Outcomes (JTBD)
    • Step 3: Product/Service Offerings
    • Step 4: Value Proposition
    • Step 5: Sales/Marketing Activities – 3 E’s
    • Step 6: Marketing Channels
    • Step 7: Resources/Investments
    • Step 8: Clustering Customers for Opportunity
    • Step 9: Identify Adjacencies
    • Step 10: Co-create Vision
    • Step 11: Listening & Learning
    • Step 12: Sustain & Grow
  • Adaptive Marketing
  • Marketing Action Research
  • 901 Blog
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