thru Adaptive Marketing Practices
A little bit of a Spoof, but nevertheless an outline on how to think in Lean Service Design. Customer Journey Canvas from the book, This is Service Design Thinking When I use the SALES PDCA approach in Lean Marketing, I emphasize the use of sales and marketing teams. It is one of the underlying principles Read More …
5s is a systematic corrective action technique to clean up, get organized and make this the way you do business. In service organizations, the problems identified in 5S not only rob your organizations’ productivity but also your customers. Service environments are especially prone to this waste. Often it is blamed on the lack of standardization. Read More …
Many organizations try to build their first marketing value streams from an organizational perspective. I encourage breaking down your value stream into your product/market segment. Seldom will your organizations products or the markets they compete in be so clear-cut that you can have one simple value stream. Customer Journey Canvas from the book, This is Read More …
Empathy is a major differentiator between the traditional process methodologies of Six Sigma, and I say this tongue–in-cheek, Lean. Many times when you review Design for Six Sigma, Lean Startup, Lean Product Development, and Lean Design (the list goes on), seldom when you search (like never) the index of the book will you find the Read More …
Craig is the founder of The Weber Consulting Group, an alliance of experts committed to helping organizations and teams build their capacity for engaging tough, wicked, adaptive challenges. He’s consulted to an expansive roster of world-class clients, helping them improve their performance by treating dialogue as a discipline. His unique work is outlined in his Read More …
I will admit that I use a PowerPoint more often than not. It is not because I am trying to dazzle anyone, it is mostly for the sake of being my notes for the process. Seldom do I use a tremendous amount of wording on them, but I need a few key prompts to get Read More …