thru Adaptive Marketing Practices
Planning is important. Maybe even more is the ability to EXECUTE ACCORDING TO PLAN. This does not mean that plans are not adaptable, good ones are. This means though that when we are “in the moment,” we must believe in what we are doing and execute within our existing capabilities. Or in other words, Standard Read More …
When I use the SALES SDCA approach in Lean Marketing, I emphasize the use of sales and marketing teams. It is one of the underlying principles that are needed. A few basic team development structures need to be identified at the very beginning of the project. I discuss Leans around the three processes of SDCA, Read More …
When people hear the term “Map the Value Stream,” their thoughts often go to the Value Stream Mapping (VSM) Process. Value Stream Mapping as depicted in “Learning to See: Value Stream Mapping to Add Value and Eliminate MUDA is the accepted method throughout the United States. It is primarily oriented toward manufacturing. In recent times Read More …
In the 1970s, Aaron Marcus programmed a prototype desktop publishing page layout application for the Picturephone ™ at AT&T Bell Labs. He became the first designer to program virtual reality art-spaces while a faculty member at Princeton University, and directed an international team of visual communicators as a Research Fellow at the East-West Center in Read More …
Dave Malouf, @daveixd, is currently the Manager of Product Design at Rackspace, the open hosting company (RAX). They are responsible for all the administrative control panels for our Infrastructure as a Service, Management as a Service, Platform as a Service, and Networks as a Service system. Dave has been working primarily in Internet front-end design Read More …
Sylvain Cottong has spent his career at the intersections of business, society, technology, science & culture, with the value of design for process, service & product development and more generally with leadership & innovation. This was an enlightening podcast that I go back and review often. Related Podcast and Transcription: Service Design Is More About Read More …