thru Adaptive Marketing Practices
Software development teams have been using Agile Project Management for several years now; this process has assisted them in their planning, execution, and feedback cycles. Could your marketing learn from them? Answer these questions: Is your marketing become more complex? Have you added multiple new product lines? Have you added different channels of distribution? Have Read More …
Kanban is any signaling device that gives authorization for a supplying process to know what to produce, or for a material handler to know what items to replenish. For example: a physical paper card placed in a container of parts. When stored items are actually used, the Kanban card gets “freed” (perhaps it was in Read More …
The overall concept of Value Stream Marketing is that you must continuously add value and create value in your marketing for your customer. For most of us, it is no longer an issue of cute and clever it is an issue of content and circulation. It goes hand and hand with the transition from Outbound Read More …
One of the interesting things about Agile Project Management is that you start with creating a user story. In the marketing process, how many times do you start with a customer/prospect telling the marketing department how they use or will use the product or service? I know we interview people or perform won/loss analysis, but Read More …
Recently, I’ve become quite intrigued with agile project management. It was developed in the software arena in an effort to replace the traditional project management methods of define, design, and build to one based on adaption. They moved away from that linear thinking to a more adaptive culture allowing continuous innovation throughout the development process. Read More …
I recently finished reading The Toyota Way in Sales and Marketing and was astonished by two facts that were prevalent in their marketing strategies. One is that they repeatedly discussed a marketing strategy based on the philosophy of a “Customer for Life.” Now that was not earth shattering, nor was the second fact of improving Read More …