Mirror Your Customer – Your Process

The purpose of marketing, using the Duct Tape Marketing definition is getting someone with a need to know, like and trust you. But to do that, you must first understand the customer’s buying process and put a proactive plan and process in place to meet those criteria. We have went through a ten step process Read More …

Mirror your Customer – Making it your process

The previous 2 steps is very similar to creating a Current State Value Stream, much of what we do in Lean Processes or Lean Marketing. This step. I would relate to creating a Future State Value Stream.  You are now going to start thinking about the marketing materials to use or create for this process. Read More …

Mirror your Customer – Understanding his process

The previous blog on this subject discussed a 10-step decision process for a customer and what may take place. Now, the next requirement from a Lean Marketing perspective or any other perspective for that matter is to understand the meaning and to define it in a useable manner. Listed are just a few of the Read More …

Mirror your Customer’s Decision Tree

This is a decision tree that I acquired from the Free Management Library many years ago. I recommend them as a very viable source of information. But to continue on with my series of blog post, on Mirror Marketing, the first requirement we had was to formulate the decision process of the customer. Many will Read More …

Does your marketing mirror your customers buying process?

Do you understand your customers buying process? Does your marketing mirror that process? Do you have specific marketing messages that your customer receives at critical points in that process? If you did, would your marketing be more effective? I always wondered, even before I started applying Lean Marketing Principles , why the marketing process rarely  Read More …