Managing Customer Value
True service innovation demands that you shift the focus away from the solution and back to the customer. To achieve this shift in your business–one that takes you from making educated guesses to building a clear model to guide service innovation—Lance Bettencourt instructs on the finer points of how to rethink your approach to the Read More …
How do you increase speed in your marketing? It actually is very easy. You must target your market. Most professionals lose jobs because they do not make their offers crystal clear to their prospect. The prospects must understand completely, without a doubt what benefits they will receive and what the outcomes will be from working Read More …
Understanding Variation: The Key to Managing Chaos is a book I recently re-read. I had remembered it and thought it had some good points. Not for the depth of analysis, most Black Belts will not find it too challenging, but for the examples and flavor of the writing. This book was originally published in 1993. Read More …
Forget Six Sigma, let’s get some results. Think about the 80/20 rule. If you are going to get 80% of your results from 20% of the problem than narrow even further to 95/5 if you can. So when you institute a quality program focus on small areas that get big results. Why waste your efforts Read More …