Managing Customer Value
A marketing plan is not anything more than a hypothesis. It is the ability to learn from them and build on each conversation is what makes a plan plausible. Marketing Action Research is a step to developing an unbiased analysis of your marketing environment and focuses not just on practical information collection, but on analyzing Read More …
What level of information do you use in your organization to make decisions? Are there a few simple steps that you have found useful to filter, improve your information? Levels of evidence (sometimes called hierarchy of evidence) are assigned to studies based on the methodological quality of their design, validity, and applicability to patient care. Read More …
Author David Wilkinson, drawing upon his own research and including compelling international cases, reveals how to lead others through times of uncertainty so as to create opportunity, innovation, and competitive advantage. The book, The Ambiguity Advantage: What Great Leaders are Great At published by Palgrave Macmillan, shows that a key factor for great leadership is Read More …
The Oxford Review aim is to get the very latest, just published, peer-reviewed research to you in brief, understandable, practical, and useful way to digest briefings; no jargon, no overload. And make you the most impressively up-to-date person in the room. Find out more at https://www.oxford-review.com/ David Wilkinson is the Editor-in-Chief of the Oxford Review. Read More …
Most of our decision making and problem-solving uses this 4-step process: Problem – Clarification or defining the problem we are trying to solve Problem – Looking for causation, 5 Whys Solution: Brainstorming different ideas, evaluating and selecting Solution: Implementing, testing and reviewing results A similar type of effort is made in about every decision making effort Read More …
David Wilkinson is the Editor-in-Chief of the Oxford Review. He is also acknowledged to be one of the world’s leading experts in dealing with ambiguity and uncertainty and developing emotional resilience. David teaches and researchers at several universities including the University of Oxford, Medical Sciences Division, Cardiff University, Oxford Brookes University School of Business and many Read More …