thru Adaptive Marketing Practices
Todd Wasserman at Brand Week reported: A down economy has meant more stability for chief marketing officers, according to an annual report from Spencer Stuart. The survey found the average tenure for a CMO at a major firm was 34.7 months in 2009, a jump of 6.3 months over the previous year and the longest Read More …
Most continuous improvement efforts and most notably Lean are influenced heavily by the power of visualization. In fact, the post-it-note and a roll of butcher paper may be the two most important tools that you can have. Even computers are trying to jump into the fray like the iPad. ;) Graphics, Sticky notes, Mapping and Read More …
Recently, I made a statement that said it is a disaster to have sales people operating on their own. I think sales can be better served by a team effort. One of the key players in the Value Stream Marketing concept is the sales person or sales team. I think the team should consist of Read More …
I question if is just the latest fad or the latest take on an improvement method that gets us motivated. It is good that we continuously strive to improve whether it be Lean, Six Sigma or any Continuous Improvement effort. I made this quick chart out that describes just a few of the disciplines that Read More …
Eric Reidenbach founder of Six Sigma Marketing Institute and I were having a discussion on several marketing topics such as… Data Mining Six Sigma Marketing Lean Marketing Variation The Endangered CMO Lack of Leading Indicators Roe of a Black Belt in Marketing Counter Intuitive Data Measurement and Marketing …and the recorder was running. We had Read More …
I was having quite a discussion on Value Streams with Dr. Reidenbach founder of Six Sigma Marketing Institute, and author of over 20 books on marketing and market research. In answer to a few of my thoughts he defined how a a Six Sigma Marketer looks at Managing Value Streams. His points are well taken Read More …