Managing Customer Value
Today’s businesses are increasingly complex — and traditional pillars of management are obsolete, says Yves Morieux. He says, it falls to individual employees to navigate the rabbit’s warren of interdependencies. In this energetic talk, Morieux offers six rules for “smart simplicity.” (Rule One: Understand what your colleagues actually do.). His book, Six Simple Rules: How Read More …
This video series will explain the process I use in building the Lean Marketing House. This particular segment is an overview of the Pillars of the Lean Marketing House. It discusses the use of the Duct Tape Marketing Hourglass, The Ultimate Marketing System and Segmentation of your Marketing Channels. The entire series will be posted Read More …
Is it just poor planning? Maybe, you really did not believe in the system. Typically there are four barriers to implementation of most plans. Clarity, few people understand the strategies. People may not be directly linked or measured by the outcomes. Money, the entire process is not totally funded. Management looks for quick wins versus Read More …
Applying Lean and Theory of Constraints to this concept opens up a completely different understanding of marketing cycle. It simplifies it for many individuals and companies that have difficulty looking at marketing as a system. It puts theory into actual practice. I have not found a quicker and easier method for converting a stagnant and Read More …
Above the foundation of the Lean House are the pillars. In a typical Lean House these pillars represent JIT, Jidoka(Quality) and Motivated People. This is from the Toyota Production System and they are actually in a certain order. Typically the middle pillar is described as the most important pillar and it is the one of Read More …