Managing Customer Value
Founder of One Perfect Pitch, a consulting firm based in San Francisco, Marie Perruchet introduces her new book on the art of pitching “One Perfect Pitch: How to Sell Your Idea, Your Product, Your Business–or Yourself”. Related Podcast: Perfecting Your Pitch Download PDF of Transcription Note: This is a transcription of an interview. It has not Read More …
A former BBC news correspondent and founder of One Perfect Pitch, a consulting firm based in San Francisco, Marie Perruchet introduces her new book on the art of pitching “One Perfect Pitch: How to Sell Your Idea, Your Product, Your Business–or Yourself”. Listen/Download MP3 Business901 iTunes Store Mobile Version New Accessibility for the Business901 Read More …
Developing Pull in the Lean Marketing Conversation There has been countless books written on the power of storytelling and why that is needed. We are told that all humans are wired to communicate best through stories. We are told that from the beginning of time that this was how we transferred information and wisdom to Read More …