Managing Customer Value
To truly understand the customer experience, brands must consider their product development strategies. These strategies dictate how products will be designed, developed, and marketed to shape their value proposition. The key to understanding your customers’ markets is having access to reliable market data. Fortunately, there are a number of sources of market data, including surveys, Read More …
Can you help bring your product/service alive by giving it a voice? From the book The Objects of Experience by Wood & Latham, https://amzn.to/2HczhNC Name the object. Give it an actual name, as if you were naming a pet. Decide on its personality. Is it mean, nice, sneaky, smart, young, old, funny What kinds of Read More …
The further we are from our customers’ knowledge base the more effort has to be made to create a larger and larger supply of prospects. When typical product-based organizations think of co-creation, they think of their engineers working with customers to develop their products in a more customer-friendly way. That is one way, but the Read More …