Managing Customer Value
Dr. Eric Reidenbach has been a favorite author, mentor and collaborator with me through recent years. We developed the info-program Driving Market Share where we spent a great deal of time discussing his favorite past time, the subject of value. He has given me the honor of posting his latest article. I have taken the Read More …
I think the terms Product Development, Product Marketing and Product Managers have become obsolete. This is not new thinking on my part, see past blog posts: Do You Know the Right Job For Your Products? or Will Product Managers embrace Open Innovation? or not even, so I can promote Lean Service Design. If you have Read More …
Many of us believe that all we need to do is create better, more innovative products, the Apple mystic? The product continues to be the primary focus of business. Can we stay ahead of competition by products alone? Or even with products in general? We have used Lean to make products that are easy to Read More …
Becoming customer centric requires an organization to understand the emotional needs and difficulties of their prospects and customers (only the term “customer” will be used for the balance of the blog post). I have recently done a series of blog posts on empathy (The Role of Empathy in Design), that goes deeper into this subject. Read More …
We swim in an ocean of products. Behind each one, there is someone (hopefully) thinking about the way we experience it. In this episode of Off Book, they explore three aspects of product design: Build quality and engineering fundamentals Humanism and sustainability Speculation on the future of the product experience. In discussion with the 4th Read More …
Matthew Yubas is the author of Getting Your Prototype Made Quick and Easy and a Marketing Consultant for the Small Business Development and International Trade Center. He has developed products for 24 years as an Engineer, Product Manager, and Consultant for startups, small business, and Fortune 500 companies. As an young entrepreneur, he was a Read More …