Managing Customer Value
From the Al Dente blog where Serious gastronomy meets culinary calamity- Chocolate Milk is the Best Recovery Drink Skeptical,I did some quick research on the best recovery drink. Turns it’s not some fancy laboratory concoction or even even Gatorade. You get the best recovery from plain old chocolate milk . According to a 2006 sports Read More …
News Release Fort Wayne, IN – This program is based on the Business901 SPIDER product launch template which will allow participants to organize their launch plans into a series of actionable items based on present marketing conditions and practices. The participants can use the template to determine areas to differentiate their product, better define their Read More …
5. Internal focus instead of external. Your engineers and developer are not all knowing, but your customers are. 4. Committed Resources : The resources that are built around a new project can get lost in the everyday shuffle. 3. Not funded properly: Yes, Guy Kawasaki can start things for pennies, but I can’t. 2. Having Read More …
Yesterday , I finished a 2-day workshop on Effective Product Marketing presented by Pragmatic Marketing . We spent the day on: Web Content Sales Tools Sales Channel Alignment Revenue Grow Awareness & Positioning Customer Retention Impact on Business Metrics Return on Marketing Assets Product Profitability As I went through the 2nd day I kept realizing Read More …
Yesterday , I started a 2-day workshop on Effective Product Marketing presented by Pragmatic Marketing . We spent the day on: Management Goals Inbound Product & Market Data Audience Persona Profiles Target Audience & Segmentation Messaging & Programs Strategy Selling & Buying Process Marketing Assets & Liabilities Marketing Plan As I reviewed my first day, Read More …
Pragmetic Marketing Newsletter this month included this excerpt. Read the rest of the story which goes in depth with charts and all that cool stuff. The excerpt said: “So what is the point of product launch anyway? For most of us caught up in the vortex of getting a product to market, it’s to finish Read More …