Managing Customer Value
These webinars will discuss utilizing the Lean Marketing House Concept and how to apply Continuous Improvement to your marketing process. Each Participant will receive the E-Books Lean Marketing House, Marketing with PDCA, Marketing with A3 Business901 will introduce Lean Marketing Concepts in a rather unique way. You will receive a download link to each webinar Read More …
I am putting a different twist on these programs. All of the webinars will be distributed at the designated time to provide a structured learning concept but they will be yours to keep. I won’t be taking the time off though. In addition to the webinar training, I will be offering the participants the opportunity Read More …
This is the audio section of the program I use to provide the basis for Customer Value in my Lean Marketing programs. The series serves as a template for organizations needing to change from a customer satisfaction focus to a customer value focus. It has been deployed in a number of Fortune 100 and Fortune Read More …
My guest on the Business901 Podcast was Tricia Bhattacharya. She authored the Guide to Operational Excellence that Xerox makes available to their print customers. It introduces a five-step plan to help in-plants remove waste like overproduction and idle time. The five steps are: understand the goal, measure the current state, analyze data, develop a plan, Read More …
How Good are you at Marketing Yourself? Marketing your Black Belt is a 28-day program starting November 5th. Marketing your Black Belt is based specifically on addressing these issues: Customer Acquisition, Marketing, Customer Retention and Communication & Collaboration. Specifically designed for Quality consultants. Get Clients NOW – 28 Day Program: Program starting on first Monday Read More …
Discovery Call to be held on October 20th for interested parties The Six Sigma Marketing Institute is hosting a discovery call for interested parties that are looking to join their network. Founder of the Six Sigma Marketing Institute and creator of the 5Cs of Driving Market Share, Dr. Eric Reidenbach will outline the Licensing program Read More …