The Best Sales Question is not Why, it is What

The premise of the book by Michael Bungay Stanier’s titled The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever. is to teach managers how to make coaching part of their everyday job.  In  it, they drill down on 7 essential questions and as the authors say, “ to demonstrate how—by saying less Read More …

Question Transformation

Roger Schank wrote a book, The Creative Attitude: Learning to Ask and Answer the Right Questions: a few years ago that still is one of the better books that I have found on asking the right questions. From an Amazon review, “He describes how we think unconsciously using scripts. It is when this script fails do Read More …

The Focus Question

I have been practicing more and more lately with the use of the Knowledge Vee, a creation of Bob Gowin’s and later shared in a book with Joseph Novak. In creating a Knowledge Vee (see post, If We Build Collaborative Funnels, We get Collaborative Customers), you start out by asking a Focus Question. The Focus Read More …

Should we question Big Data?

Kaiser Fung is a professional statistician with over a decade of experience applying statistical methods to marketing and advertising businesses. His acclaimed blog, Junk Charts, pioneered the critical examination of data and graphics in the mass media. Kaiser is my guest next week on the podcast and this is an excerpt from it. Kaiser recently Read More …

Why "do you use social media?" is the wrong question for marketers to ask

David Meerman Scott had a good post today…But my question to you is if you are reading this, you are participating in social media, find out why! Have you noticed there are a bunch of polls and research reports that ask people questions such as “Do you read blogs?” or “Do you use social media?” Read More …