Managing Customer Value
Lance A. Bettencourt, PhD, has led job-centric innovation projects with many of the world’s leading companies and his thought-leadership is evident his publications on job-centric innovation. Related Podcast and Transcription: Rethinking Service Innovation His book Service Innovation: How to Go from Customer Needs to Breakthrough Services was my introduction to Service Design. In a past Read More …
Service Innovation requires that shift the focus away from the solution and back to the customer. In the podcast, Service Innovation – Rethinking Customer Needs, my guest Lance Bettencourt discusses how to rethink your approach to the customer’s needs: how the customer defines value in a product or service. This is a transcription of the Read More …
True service innovation demands that you shift the focus away from the solution and back to the customer. To achieve this shift in your business–one that takes you from making educated guesses to building a clear model to guide service innovation—Lance Bettencourt instructs on the finer points of how to rethink your approach to the Read More …
John Holland and Tim Young have just co-authored a book titled Rethinking the Sales Cycle: How Superior Sellers Embrace the Buying Cycle to Achieve a Sustainable and Competitive Advantage. This book contains a detailed explanation of the three phases of the buying cycle popularized by Mike Bosworth in Solution Selling and had been created in Read More …
If you do any type of presentations, subscribe to this blog. I struggled with his book and I am not sure why but his short quibs on presentations are just excellent. Especially take note of the Steve Jobs presentation. Garr Reynolds’ Amazon Blog: BusinessWeek: Rethinking the Presentation Permalink