Managing Customer Value
Edge thinking provides a unique opportunity for businesses to uncover new opportunities that may have been left undiscovered through traditional thought processes. It helps businesses focus on the cutting edge of their respective industries and allows them to expand their reach and tap into new markets more quickly. Edge thinking is an important element of Read More …
In business, it is essential to understand your customers’ needs to foster meaningful relationships and create a successful customer experience. One of the key elements of this understanding is awareness of the customer’s “moment of truth” – the point when the customer is most likely to make a purchase or decision about your product or Read More …
Sales success today requires a deep understanding of a customer’s business and dilemmas. Understanding how to identify, analyze and unlock the sales opportunities that arise from customer dilemmas is important. In this article, we will explore how to identify customer dilemmas, analyze their impact and unlock sales opportunities to help customers become more efficient and Read More …
Creating a strategic narrative is an important component of any successful marketing strategy. A strategic narrative helps to shape how customers perceive a brand and can be a vital way to connect with customers. When developing a strategic narrative, a few key steps should be followed. First, it is important to understand the “why” behind Read More …
The key to strengthening customer relationships and loyalty lies in a strategic narrative. A strategic narrative is a story crafted to capture a customer’s unique experience and create a meaningful connection with them. By telling a narrative that focuses on their journey, you can reach an emotional level with your customers, build trust, and form Read More …
The Keys: Agility, Innovation, and Speed Marketing strategy is an essential part of business success, and these days, it requires more than just a keen knowledge of demographics and psychographics. Business owners must develop a comprehensive strategy to take advantage of these opportunities as the marketing landscape shifts to emphasize agility, innovation, collaboration, and speed. Read More …