Managing Customer Value
Lean technology has now evolved from the manufacturing floor to the whole enterprise. Many companies have found real value in applying the fundamental concepts of Lean throughout the organization. The lean concepts of Kaizen, PDCA and the tools such as Pareto Charts, 5 Why’s and even Poka Yoke are commonplace. As a result of discussing Read More …
I have been a big fan of the The One-Page Project Manager for many years. In fact, the author Clark Campbell reminded me in a recent phone call that I was the first one to write a review on the first book. Since then, he has added two more books to the collection: The One Read More …
Lean technology has now evolved from the manufacturing floor to the whole enterprise. Many companies have found real value in applying the fundamental concepts of Lean throughout the organization. The lean concepts of Kaizen, PDCA and the tools such as Pareto Charts, 5 Why’s and even Poka Yoke are commonplace. However, the concept of Standard Read More …
This video is an overview of why you should consider using A3 Problem Solving for Marketing and a plug for my new book, Marketing with A3. I should have emphasized it more in the video but using A3 for your marketing tactics is an excellent way to help in your decision making process but also Read More …
When using A3s in marketing or for that matter anywhere within the organization has flourished in the last few years and has become one of them most popular Lean Tools. It is being used as reports, proposals but primarily as a problem solving tool. What I think makes the A3 so powerful is that it Read More …
Customers do not want more choices. They just want what they want, period. And in an economy that there is less demand than supply, they can get it. Companies in response to this create more features, more options in their products or services. They will take the deep dive into segmenting their markets and through Read More …