Managing Customer Value
Utilizing evidence-based strategies for harnessing the power of short-term and long-term marketing is essential for any business looking to increase its reach and visibility. Short-term strategies such as content marketing, social media, email campaigns, and pay-per-click advertising can help you reach new customers, engage with current customers, and promote your brand. Long-term strategies like public Read More …
In this ever-evolving marketing landscape, it is essential to understand the impact of short- and long-term marketing strategies to stay competitive. This article will explore the tension between short- and long-term strategies and provide evidence-based recommendations on how brands and businesses can best approach their marketing investments. We will also examine the different types of Read More …
Brand-building is an essential component of any marketing strategy, as it helps to set a company apart from its competitors and create loyalty with its customers. While it might seem like a straightforward concept, the reality is that strategic brand-building is a complex and nuanced process that requires a deep understanding of the customer, the Read More …
It has never been more important for businesses to stand out. Brand-building, or creating a recognizable product identity, is essential for businesses wanting to access their target audience and minimize risk. This article will explore the importance of brand distinctiveness for successful brand-building and how a defined brand image can help to reduce risk in Read More …
It can be difficult to capture an audience’s attention in today’s multitasking world. However, videos and audio are highly effective in compellingly conveying messages. 90% of the information we process mentally is received via video and audio. Therefore, these mediums can help ensure our message is effectively delivered and heard. Do you have an important message Read More …
Are you looking for a new way to bring your strategic plans to life? Do you want to make sure your strategy is implemented in the most effective way possible? Crafting an effective strategy activation program can help you do just that. Strategy activation is the art and science of persuading people to align around, engage Read More …