thru Adaptive Marketing Practices
Today’s products and services reflect greater marketing segmentation. As you know, I use the Duct Tape Marketing Hourglass as The Pillar of the Lean Marketing House™ but there is no universal terminology, it is just convenient to stay with one message because even as you segment your list you still have to recognize the marketing Read More …
Leonardo daVinci did it, Aristotle did it, should you? Mind mapping is widely understood term but few people utilize it. I am amazed that even in our school systems that it still does not replace linear note taking. Mind Map represents the best of both worlds by resembling the visual aspects of a flow chart Read More …
I was one of a group of eleven Duct Tape Marketing™ Coaches to be certified recently in the Duct Tape Marketing program. This award was presented at the annual gathering in Boulder, Co. this October. John Jantsch, author of Duct Tape Marketing and founder of the Duct Tape Marketing organization developed this initiative and established Read More …
A shorten definition for Kaizen is continuous improvement and the Kaizen Event is a team based activity that focuses on a continuous improvement. The team is very often a cross-functional team that will be brought together for a short period of time. I think a great way to use Kaizen is for nibbling on the Read More …
The very best thing about organizing and “systemizing” your marketing is that you now have more tools at your disposal to understand and facilitate but not manipulate your customer’s efforts. I use the Duct Tape Marketing Hourglass as an example, but there are other similar methods and maybe a system of your own that would Read More …
I will have the pleasure of assisting Systems2win at the upcoming AME, Association of Manufacturing Excellence, Kentucky 2009 International Lean conference to be held October 19-23, 2009. Systems2win is a supplier of Lean Six Sigma software tools and will be highlighting their Value Stream Mapping/Management system and their Standard Work template. The AME event celebrates Read More …