thru Adaptive Marketing Practices
This is part 1 of a 3 part series on – Determining your customer perspective – Who Do You Want As a Customer? I understand that starting with this statement may not be the best lead in this day and age, but you do have to start your process thinking here. Start-up or an existing Read More …
How can the Theory of Constraints play a role in the Marketing Process? First, you have to create an organized structure. I use the Duct Tape Marketing Hourglass as a pattern to create a logical path. However, I don’t stop there, because if you want a flood of new clients…well read the e-book. Using the Read More …
I know you are thinking A3 is your first choice of paper size. Saying to yourself, I can’t be changing paper size, and I am not going metric. However, what I am addressing is the Lean Tool of A3 reporting. I believe it is a perfect tool to summarize many of the marketing projects that Read More …
This week podcast guest was Aqua Porter, a Vice President of the Corporate Lean Six Sigma Strategy at Xerox Corporation. She is an advocate for Lean Six Sigma at Xerox and has led many Black Belt projects including the nomination of Black Belt candidates and the growth of Xerox Team Accelerator. Team Accelerator is a Read More …
What happens when you have the best marketing system in the world, the best marketing plan,the best advertising, the best referrals, the best public relations and you still lack sales! Find out why you may not need any of these things and how changing one simple thing could bring you a flood of new customers. Read More …