thru Adaptive Marketing Practices
My webinar Marketing your Black Belt requires a little homework first and thought I would just post it to my blog. Has your tools changed in your marketing? A take-off on the old McGraw-Hill Advertisement. Thanks to David Meerman Scott for the lead to the video. Related Posts: Marketing your Black Belt How I would Start Marketing Read More …
I had the pleasure of discussing with Mark on the Business901 podcast, the role he is playing at the Lean Enterprise Institute and his book on Lean Health Care. Mark is an engaging speaker and a Lean advocate. Mark also writes the highly acclaimed Lean Blog. We also had a chance to talk about the Read More …
On the Business901 podcast, I had the pleasure of interviewing Jeff Slater, the Operational Excellence and Productivity Leader for Sonoco. Sonoco is a $4.1 billion global manufacturer of industrial and consumer products and provider of packaging services, with more than 300 operations in 35 countries, serving customers in some 85 nations. Jeff is an expert Read More …
If you can’t wait for my webinar in a week, I have enclosed a 10-item list on how I would start marketing a Lean Six Sigma Consultant or for that matter an organization. Get all the material you have and a list of all your listings and advertising you are running. When I do this Read More …
I believe that Lean Six Sigma Consulting has the greatest opportunity ever and in my terms, opportunity = NEED. What we need is the greatest transformation of efficiencies from know-how to implementation, and I think Lean Six Sigma is ideally suited to fulfill that need. Marketing your Black Belt is based specifically on addressing these Read More …
Only customers provide results and customer satisfaction is the key result you are looking for. I think the smartest companies ask their customers what the requirements should be for the product or service and then work backwards? The not so smart, designs a product/service and then figures out ways to market and sell it. Which Read More …