Six Sigma Marketing Efforts

Six sigma is such a good fit for the marketing process that you wonder why it was not developed for that part of the business first. Just review these central themes of Six Sigma: Focus on the Customer understanding your customer and his buying process can lead to monumental improvements. Center your marketing on what Read More …

Is social media important?

I had two Social Media experts on my Connecting Your Passion TV show this week, Scott Howard from the ScLoHo Collective Wisdom blog and Shirona A. Gunawardhana of Logpipe  and this is what they had to say..   Technorati Tags: Blog,Blogging,Google,Indiana Social Media,Social Media,Web 2.0

The Disney Way

Recently I saw a tweet from Lorraine Ball at Roundpeg that led me to this article by John Sviokla on The Havard Business Review: How would Walt Disney Market in 2009! Great article which points out Core principles that we can all learn from Disney: Know the story is king. Utilize the newest technology to Read More …

Social Media Sites, Facebook, Plaxo

I had two Social Media experts on my Connecting Your Passion TV show this week, Scott Howard from the ScLoHo Collective Wisdom blog and Shirona A. Gunawardhana of Logpipe  and this is what they had to say.. Technorati Tags: Blog,Blogging,Google,Indiana Social Media,Social Media,Web 2.0

Lean Marketing Assessment

Why do I think you need a lean marketing assessment. An assessment will allow organizations to gain a clear snapshot of their present marketing conditions and practices. The participants can use the assessment to determine areas in need of improvement and develop a plan accordingly. The Business901 Lean Marketing Assessment is used to determine a Read More …

Starting with Social Media

I had two Social Media experts on my Connecting Your Passion TV show this week, Scott Howard from the ScLoHo Collective Wisdom blog and Shirona A. Gunawardhana of Logpipe  and this is what they had to say.. Technorati Tags: Blog,Blogging,Google,Indiana Social Media,Social Media,Web 2.0