Rolling Out Product Innovations

I also would like to add that in my product launch packages we institute the 1 step at time approach. Making incremental steps allow you to measure results very easily and actually build a repeatable process that can be used over and over again. Though, we all recognize that no product launch is the same, Read More …

Should Your Service Dept. Blog?

I am pitching to a couple of manufacturers to set up a blog with their service people to cut and paste their emails, service reports, etc. into a blog categorized by product. Have their customers subscribe to get updates on products and to see problems others encountered with like equipment. I think it is great Read More …

Marketers Buy News Coverage

  Is this not old news? Or is just because we have a statistic now. However, if you have good targeted content, I don’t think you have to purchase. However, I think the number is low, don’t you?   One in Five Marketers Bought Ads in Return for News Coverage Nearly 19% of senior marketers Read More …

Why "do you use social media?" is the wrong question for marketers to ask

David Meerman Scott had a good post today…But my question to you is if you are reading this, you are participating in social media, find out why! Have you noticed there are a bunch of polls and research reports that ask people questions such as “Do you read blogs?” or “Do you use social media?” Read More …

RSS, It’s Not Just for Blogs Anymore

Very Seldom do I post someone else’s blog in its entirety but this is important!! Taken from the Duct Tape Marketing Blog by John Jantsch I don’t think small business folks can here this enough – don’t get too concerned about what it is or how it works – it’s just plumbing – get excited Read More …

DTM Coaching Excellence – David Scott

Enclosed are my notes from the Duct Tape Marketing Coaches Excellence Series broadcast today with David Meerman Scott, author of the New Rules of PR. He has just published a new book, Tuned In. But first read what he had to say: Public Relations is defined as how your organization deals with the public. Can Read More …