thru Adaptive Marketing Practices
This is the introduction page to the Trilogy Module of the Lean Service Design Trilogy Course. There is a special offer located on the page. First, I would like to emphasis the importance of knowing, understanding how a customer/prospect views and uses your Service Products. In the Service/Train module, I introduced the pyramid of the Read More …
I consider that we are now in a relational economy. Most products and services have been commoditized and we only derive value through the use of them. The organizations that understand this design their products/services so that they get paid through the use thereby providing the ultimate value proposition. For more information consider viewing my Read More …
Most of us agree with a statement like this: Innovating in services is the escape route from the commodity trap and a solution for growth, giving firms a significant competitive advantage. As they innovate into the future, companies must think beyond their products and move outside their own four walls to innovate. –says Henry Chesbrough’s, Read More …
The thought process that I try to embed in Lean Service Design can be summed up in one word: Empathy! It is a major differentiator between the traditional process methodologies of Six Sigma, and I say this tongue–in-cheek, Lean. Seldom when you search (like never) the index of books on Design for Six Sigma, Lean Read More …
The other day, I wrote about all the Maps in Service Design. Right or wrong, there has to be a reason we like all these maps. I think the idea of doing one is attractive to most but after starting the process many people get hesitant, the questions get hard. Whether we are mapping in Read More …
Marc Stickdorn is one of my favorite resources on Service Design. Even without that endorsement, he has earned his recognition as the co-author of This is Service Design Thinking. Marc appeared on the Business901 podcast, Service Design Thinking Podcast with Marc Stickdorn. Below is an excellent presentation on Service Design with a little Service Dominant Read More …