Service Design Presentation

Marc Stickdorn is one of my favorite resources on Service Design. Even without that endorsement, he has earned his recognition as the co-author of This is Service Design Thinking. Marc appeared on the Business901 podcast, Service Design Thinking Podcast with Marc Stickdorn. Below is an excellent presentation on Service Design with a little Service Dominant Logic mixed In.



Marc graduated in Strategic Management and Marketing and worked in various tourism projects throughout Europe. Since 2008 Marc is full-time staff at the MCI – Management Center Innsbruck in Austria, where he lectures service design and service innovation. His main areas of interest are service design and strategic marketing management particularly in a tourism context. Marc is co-founder and consultant of “Destinable – service design for tourism” and guest lecturer at different business and design schools.

You may be interested in the Lean Service Design Trilogy Workshop.

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