Managing Customer Value
In next weeks Business901 podcast, I discuss Zero to One: Notes on Startups, or How to Build the Future with Blake Master. Blake was a student at Stanford Law School in 2012 when his detailed notes on Peter Thiel’s class “Computer Science 183: Startup.” The notes became an internet sensation. Before writing Zero to One Read More …
What do customers want or need ? A permanent concern for entrepreneurs, designers, marketers and others seeking to innovate. Steve discusses methods for exploring both solutions and needs and he explores how an understanding of culture (yours and your customers’) can drive innovation. Some great thoughts on application and a nice “How to” video on Read More …
These five terms form a hierarchy of value in which data have the least value and wisdom has the most. I first ran across a similar description in the The Experience Economy an article published in 1998 by Joe Pine which I discussed in the blog post, Does your Value Proposition speak of the Customer Read More …