Managing Customer Value
Jason Kilgore is much more than just your typical Lean Six Sigma consultant. I ran across Jason on the web answering a LinkedIn question about internal and external consultants. He spoke highly of each, gave practical common sense answers on when to use them and sold nothing! He caught my attention and I went surfing. Read More …
This is a transcription of a podcast, Lessons from Escaping the Improvement Trap that I had with Michael Bremer co-author of Escape the Improvement Trap: Five Ingredients Missing in Most Improvement Recipes. Michael was responsible for creating a global based continuous improvement process for a conglomerate that owned more than 400 separate profit centers. This Read More …
The Six Sigma Marketing Institute in conjunction with Business901 has developed a 6 part webinar series committed to showing a Value Centered approach to creating and driving market share. We will outline the principle of the 5Cs of Driving Market Share and discuss several case studies to include how a wireless telecom provider used the Read More …
I have been impressed by Xerox’s adaption of Lean Six Sigma both internally and externally. Maybe more so by their use of the Lean Six Sigma methodology in the marketplace to create, differentiate and widen their value proposition. An example of this is the Xerox initiative of Swarming. Xerox leveraged the Agile Scrum process – Read More …
Discovery Call to be held on October 20th for interested parties The Six Sigma Marketing Institute is hosting a discovery call for interested parties that are looking to join their network. Founder of the Six Sigma Marketing Institute and creator of the 5Cs of Driving Market Share, Dr. Eric Reidenbach will outline the Licensing program Read More …
In my journey over the past few years to bring a Continuous Improvement philosophy to marketing, I have primarily focused on Lean and identifying the individual Value Streams though segmentation. Lean was a much easier methodology to implement and utilize. As I continued with a customer, I found the Six Sigma toolbox provided me a Read More …