Managing Customer Value
There is more data than you really know what to do with and that’s a major concern, collecting unnecessary data is wasteful and harmful. It just adds a lot of noise. You need a template to follow. You have to look at meaningful data as your customer sees it. One of the reasons I am Read More …
Todd Wasserman at Brand Week reported: A down economy has meant more stability for chief marketing officers, according to an annual report from Spencer Stuart. The survey found the average tenure for a CMO at a major firm was 34.7 months in 2009, a jump of 6.3 months over the previous year and the longest Read More …
I have been discussing Six Sigma Marketing with Eric Reidenbach of the Six Sigma Marketing Institute and find his approach to the combination of Six Sigma and Marketing quite impressive. He differs from the traditional approach of most organizations when applying Six Sigma to Marketing activities. That approach typically deals with highly structured people and Read More …
The Best in Market eBook was written in response to what Dr. Eric Reidenbach has experienced in creating and measuring value, the best leading indicator of market share growth. The book is aimed at Quality personnel including Lean and Six Sigma practitioners as well as Marketing professionals. Best in Market details a process for assessing Read More …
An overview on applying Lean Six Sigma to the marketing process. Many people question whether you can apply Lean and Six Sigma to the marketing process. I think the question may be: Is your marketing team disciplined enough? Related Posts: The Pull in Lean Marketing Six Sigma Marketing Lessons from Eric Reidenbach
Xerox Corporation (NYSE: XRX) will manage global print operations at Ingersoll Rand, saving the diversified industrial firm millions by better managing company-wide print spend. Using a Lean Six Sigma-based approach, Xerox will design a print environment with the appropriate number of output devices, like printers, fax machines, copiers and scanners, to help employees work more Read More …