Managing Customer Value
Dr. Donald Sull is a Senior Lecturer in the Technological Innovation, Entrepreneurship, and Strategic Management group at the MIT Sloan School of Management, where he teaches courses on Competitive Strategy and Strategy Execution in Volatile Markets. His recent book, Simple Rules: How to Thrive in a Complex World offers some great thoughts on reducing complexity. Download Read More …
I cannot think of day that has gone buy in the last ten years that I have not utilized it. It is from the book and handbook of Bill Jensen, Simplicity: The New Competitive Advantage in a World of More, Better, Faster and The Simplicity Survival Handbook: 32 Ways To Do Less And Accomplish More. Read More …
Recently I wrote a blog post, Value Stream Mapping should be left on the Shop Floor that some people took as a reflection on Value Stream Mapping versus my real intentions focused on the efforts of many consultants trying to force fit Lean into sales and marketing. I have certainly been guilty of that at Read More …
Be willing to challenge the obvious! Why consider something like this? When first embarking on Lean Marketing you must be willing to challenge your minds to accept change and not accept the norm as the answer. Technorati Tags: T-shirt Folding,Lean Marketing,Lean Six sigma Marketing,Folding Shirts,Change