Managing Customer Value
The first step in the 5 Cs of Driving Market Share is identifying specific products or markets that offer the organization its best options for growth. You will learn how to evaluate products and markets using metrics such as current market share, market growth rate and competitive intensity to assess the best targets for the Read More …
Organizations need to change from a customer satisfaction focus to a customer value focus. The Five C’s of Driving Market Share serves as the template for this transaction. Turning the power of Six Sigma outward and focusing on growing market share will provide infinite number of value laden projects for the Six Sigma Black belts Read More …
In my journey over the past few years to bring a Continuous Improvement philosophy to marketing, I have primarily focused on Lean and identifying the individual Value Streams. Lean was a much easier methodology to implement and utilize. Working in the past with Dr. Eric Reidenbach of Six Sigma Marketing Institute, we developed the program Read More …
Change initiatives often promote customer success as a priority but put all the attention on improving process. That’s fine, but it only improves performance on 1 of the 8 Dimensions. Like tuning up one of the eight cylinders on your engine. Learn about how to integrate the other 7 and get stunning, sustainable results. This Read More …
In Robert Fritz’s, The Path of Least Resistance for Managers (In the new edition, Robert has added a chapter on Lean in the update) and calls it “The New Lean.” I am not ready to jump ship on old Lean quite yet, but I think you will find his approach rather unique and not without Read More …
Dr. Eric Reidenbach has been a favorite author, mentor and collaborator with me through recent years. We developed the info-program Driving Market Share where we spent a great deal of time discussing his favorite past time, the subject of value. He has given me the honor of posting his latest article. I have taken the Read More …