Managing Customer Value
How has Lean Startup principles change your thinking about the basic Agile principles or are they one and the same? -jd Jeff Gothelf: Usually we’re treading into a conversation where I haven’t seen enough public discourse on it yet. The conversation is why are people hiring Agile today, versus why people hired Agile 10 years Read More …
Juliana Casavan is a Training Manager at Purdue Foundry where she creates and facilitates workshops that concentrate on the first step of looking at a business and helping them identify their value proposition. Purdue Foundry is a hub to transform innovators into entrepreneurs. It is a place that Purdue faculty, staff and students find fast, effective ways Read More …
Joe: Well, in a startup world, where you’re kind of always marketing towards customer development and product market fit and, we stay pretty focused in that. Is there an ‘Aha’ moment for a company or a time when we start shifting gears and start thinking about their brand? Laurel Mintz: I think that that’s a Read More …
The new way of thinking about innovation is not limited to a great product/service idea says Blake Masters, co-author of Zero to One: Notes on Startups, or How to Build the Future. Related Podcast and Transcription: A Path For Future Innovation An excerpt from the podcast: Joe: One of the things I really liked about Read More …
Author Laura Busche joined me for a conversation about startup branding. Her book is based on the Lean StartupTM principles and is titled; Lean Branding (Lean (O’Reilly)). It is part of the Lean Startup series of books by O’Reilly. Lean Branding is a practical toolkit that helps you build your own robust, dynamic brands that Read More …
From Selling to Co-Creating is not just an academic conversation. It is happening and this ground breaking book is discussed in tomorrow’s Business901 podcast. I had the pleasure of discussing this topic with Régis Lemmens, a consultant, author and teacher on the topic of sales and sales management. He is a partner at Sales Cubes, Read More …