Managing Customer Value
The other day, I discussed Your Marketing Vision should define your Customer’s Core Problem, but how do you go about doing it. A simple exercise that I found useful was depicted in the book: True Purpose: 12 Strategies for Discovering the Difference You Are Meant to Makeby Tim Kelly. In the book, he discusses 12 Read More …
Most organizations try to develop a meaningful marketing vision statement designed to guide their action for today, tomorrow and in the future. The vision statement serves as a platform for all their marketing goals. Armed with a vision, you establish your marketing goals, which are time-sensitive and detailed orientated. We send the goals through the Read More …
"In the future everybody will be world famous for 15 minutes." — Andy Warhol, 1928-1987. You’ve most likely heard this famous quote before. Andy Warhol refers to a special time in our lives when something we’ve done or accomplished gives us the visibility and recognition we deserve. If you were to look back took an Read More …