Managing Customer Value
Developing Pull in the Lean Marketing Conversation There has been countless books written on the power of storytelling and why that is needed. We are told that all humans are wired to communicate best through stories. We are told that from the beginning of time that this was how we transferred information and wisdom to Read More …
This past weekend I finished up reading On the Mend: Revolutionizing Healthcare to Save Lives and Transform the Industry. I started the book one morning over a cup of coffee and it was either a large cup of coffee or a very engaging book. I noticed a craving for a 2nd cup after 75 pages. Read More …
One of the interesting things about Agile Project Management is that you start with creating a user story. In the marketing process, how many times do you start with a customer/prospect telling the marketing department how they use or will use the product or service? I know we interview people or perform won/loss analysis, but Read More …
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Great opportunity for you to call and leave a referral story. Listen to how one sounds: This content from: Duct Tape Marketing Another Best Referral I Ever Received In a previous post I asked readers to share stories of the best referral they ever received. It was a lot of fun listening to the audios Read More …
This weekend, I was attempting to get lean and mean with my Duct Tape Marketing Story and pulled out a book of mine called “The Seven Slide Solution†by Paul Kelly. I had used this book to put together several presentations and had not re-visited it recently, MY MISTAKE. It is a practical approach to Read More …