Managing Customer Value
In a recent podcast, I ask Frank V. Cespedes, a Senior Lecturer of Business Administration in the Entrepreneurial Unit at Harvard Business School, some final advice to those sales leaders that are developing and implementing sales strategies. Frank’s latest book is Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling. Related Podcast and Transcription: Sales Strategies Read More …
Frank V. Cespedes is a Senior Lecturer of Business Administration in the Entrepreneurial Unit at Harvard Business School. He has run a business, served on boards for start-ups and corporations, and consulted to many companies around the world. He is the author of five books as well as articles in Harvard Business Review, the Wall Street Journal, California Read More …
Frank V. Cespedes is a Senior Lecturer of Business Administration in the Entrepreneurial Unit at Harvard Business School. He has run a business, served on boards for start-ups and corporations, and consulted to many companies around the world. He is the author of five books as well as articles in Harvard Business Review, the Wall Street Journal, California Read More …
In today’s marketing, we use Content Marketing as one of our number one lead generating sources. This content tends to be educational in nature. Since the content typically is both online and off-line it very much resembles the training model defined as Blended Learning. Blended Learning is a training model that integrates multiple delivery modes Read More …
My Fellow Duct Tape Coach Bill the Accountant, gives a review of this book. I did not have time to read it but thought I might get the audio. Is there something wrong with that picture? I have always claimed, if I could get to the back of a napkin, I could close the deal. Read More …