Managing Customer Value
USERS, NOT CUSTOMERS Forrester predicts that by 2012 half of all consumer purchases will either be transacted online or driven by online research and word of mouth. To succeed in the digital marketplace, it’s no longer customers that matter most, but users—anyone who interacts with your company digitally. Keep users happy, and customers follow. The Read More …
This book had an impact on me this week and needless to say, I recommend it. In my first reading, it was not the main message of the book that sparked my interest. It was the parallel path it runs with PDCA and the importance of sampling or pilot programs that so many of us Read More …
An overview on applying Lean Six Sigma to the marketing process. Many people question whether you can apply Lean and Six Sigma to the marketing process. I think the question may be: Is your marketing team disciplined enough? Related Posts: The Pull in Lean Marketing Six Sigma Marketing Lessons from Eric Reidenbach
Look up velocity in Wikpedia, the free dictionary. Velocity is a quantity in physics which is related to speed. The word may also refer to: Velocity (novel), by US author Dean Koontz Velocity (newspaper), a weekly alternative newspaper in Louisville, Kentucky published by The Courier-Journal Velo-city, a series of bicycling conferences held biannually in Europe Read More …
I have been discussing Agile Marketing lately and recently came across a blog post by Chris Brogan on “How We Make Businesses These Days”. Chris stated in his post: Think. Sketch. Execute. Revise To me, the new formula of business is this: think. sketch. execute. revise. It’s important to consider contingencies. It’s important to be Read More …
Article by David Leach of Swiftpage The most brilliant parts of email and email marketing are the testing and analytics. With email and the Internet, you can literally test the success of everything you send out, or put on the web. With this said, the ability to form a strict and effective testing process is Read More …