Managing Customer Value
Few people will discuss their failures and I compliment David Adams (@commanderadams) for being so open during his upcoming podcast when I ask him about his failures and successes on developing a community. The podcast will not post next week but the following week of October 15th. However, I want to share the information about Read More …
Professor Daniel T Jones presents “Pushing the Frontiers: the next challenges for Lean Thinking” at the Lean Summit 2011. This video is an excellent demonstration of applications of Service Dominant Logic Thinking (Vargo and Lusch (2006). Daniel Jones is a management thought leader and advisor on applying lean, process thinking to every type of business Read More …
In preparation for this Dwayne Butcher of the hosting organization, Lean Frontiers wrote this in a recent newsletter: Marketing activities such as developing promotion programs, branding, developing ads and writing copy are seen as creative processes that don’t lend themselves to systematization without losing the ability to think outside the box. Most efforts to improve Read More …
I am honored to be included on the same agenda with noted author, speaker, and lean pioneer Bill Waddell. On April 17th, Bill will be presenting Aligning the Entire Organization to Achieve the Sales Strategy. In most traditionally managed companies Sales and Marketing are treated as an independent entity tasked with increasing sales volume – Read More …
I am honored to be included on the same agenda with noted author, speaker, and lean pioneer Bill Waddell. On April 17th, Bill will be presenting Aligning the Entire Organization to Achieve the Sales Strategy. He will show you how to devise a sales and marketing strategy built around creating the most value for your customers; Read More …