thru Adaptive Marketing Practices
Is anything working? Are you in trouble yet? Is it you, or is it the economy? In a past blog post, I went over this issue and the fact of the matter is, IT’S YOU! Why? You are the one that has to survive, it is YOUR RESPONSIBILITY. Without change, things will stay the same, Read More …
I was asked for an overview of the Marketing your Black Belt Webinar and the easiest way to distribute it is through my blog. Several items to note are that it is a bi-monthly webinar(2x per month), and that it is designed for both the Lean Six Sigma Consultant and Consulting Organizations that use these Read More …
Budgets are FROZEN, but their thinking is not! If that is the case, challenge your customers or prospects thinking. Clear, concise questions on assumptions that you have on their NEEDS(your opportunity) will unfreeze a lot of budgets. How do you know what their needs may be? You are calling on people in your area of Read More …
WCBF will be approving a limited number of Storyboard/Poster presentations for display at WCBF’s 4th Annual Global Lean, Six Sigma and Business Improvement Summit, taking place at the Swan and Dolphin Resort, Walt Disney World, Orlando , October 14-15 2009. Presenters will need to be available to discuss their storyboards on both days of the Read More …
Recently, after reviewing the Duct tape Marketing Blog, I was thinking about what John had said: Sometimes the Secret to Marketing is Just Being There. I wholeheartedly agreed with him, and wonder why there is such a lack of consistency in most people’s marketing, including my own. Most people that are familiar with Lean understand Read More …
We have found the root cause but how do we correct it? The correction may seem easy at this point but how do we know it is just not a band-aid. My preference is to go back to the Fishbone diagram and use the same method we use in discovering the root cause to discover Read More …