Tag: Systems Thinking

You want me to start marketing your company today. Here is what I would do: 10. Do it! Yes, it can be that simple. But a word of warning as much as we talk about the Internet and web presence, work is done through off-line interaction. Do not mistake the web as anything more than Read More …

You want me to start marketing your company today. Here is what I would do: 8. Create conversation officer position to support material and manage communications. One of my favorite subjects, watch this video: Chief Conversation Officer & Duct Tape Marketing Coach from Joe Dager on Vimeo .

You want me to start marketing your company today. Here is what I would do: 6. Use existing if applicable; create new media around step 5 to include print, media, internet and sales processes. It is about the connection. One of the best pieces of information I have seen on this subject is a post Read More …

You How I would Market your Company? – Step 5 of 10 You want me to start marketing your company today. Here is what I would do: 5.  Separate products/services into existing sales channels and map customer buying process. Take a look at this e-book that I produced on the subject for details.

You want me to start marketing your company today. Here is what I would do: 4.  Create a list we can interview that makes up your buyer, present, past and NEVER. Oh, yes, interview them. This is normally a huge stumbling block.  People time and time again want to build their marketing strategies and tactics Read More …

You want me to start marketing your company today. Here is what I would do: 3.  Review how your product helps your customer and all the material you have to support that. So, simply stated, what does your product do? How does it help your customer?  How does is save your customer money? And what Read More …