thru Adaptive Marketing Practices
You want me to start marketing your company today. Here is what I would do: Review your measurements on what is working and what is not, if you have them. If you don’t know, stop doing it! I already know the answer, 50% of your marketing works, you just don’t know which 50%. Well, set Read More …
You want me to start marketing your company today. Here is what I would do: Get all of the material you have and a list of all your listings and advertising you are running. When I do this step, I am usually handed a tri-fold brochure, tons of product material, post cards, 4-color advertisements and Read More …
You want me to start marketing your company today. Here is what I would do: Get all of the material you have and a list of all your listings and advertising you are running. Review your measurements on what is working and what is not, if you have them. If you don’t know, stop doing Read More …
The financial markets are normally the ones that lead us out of a recession and they may have the best handle to interpret what the Economic Stimulus Package really means and what it will do.Let’s face it, there are going to be certain industries that benefit from targeted tax reductions in billions of dollars of Read More …
Actually most people tell me the their marketing is working, they just don’t have the time. Or, they would like to make it more professional. Or, maybe I could help them with start a blog. Very few people ever admit to a marketing problem. Even the better organizations that have built a great brand will Read More …
I see people fire one (marketing message)bullet after bullet and wondering why they are not sticking. They just keep bouncing off people. Take a look at this video. Can you emphasize with the bullets? Now, think about what the bullets cost you and what happens to them after the bounce. Do they stick anywhere? Your Read More …